Webwindows, a leading media agency in the UK, advises online businesses to exploit the power of the print media to reach their targeted customers and markets. This recommendation of Webwindows is substantiated by many research findings, all of which reiterate the fact that when it comes to advertising, the print media still rules over the online media. The reason, says Webwindows, is not difficult to find. Newspapers have been around for centuries and are an integral part of the daily life of the people. Webwindows also believes that by advertising in the newspapers and magazines, companies can target those people also who do not have access to the net. Then again, Webwindows rightly feels that not all people are tech-savvy. So by advertising in newspapers and magazines, Webwindows feels that companies can reach a much bigger consumer base. Webwindows emphasizes on the importance of advertising in newspapers and magazines by stating that the return on investments are much better than advertising on the web media. The latest figures that point to the rising costs of online advertising supports the stand taken by Webwindows. Webwindows case is also supported by the recent findings by Deloitte. According to its report, there are people who would actually pay to get the online advertisements off from the pages they are reading. This is because they tend to distract attention when a person is trying to concentrate on reading the content of the page. On the other hand, advertisements in newspapers and magazines are static and are placed at specific places. According to Webwindows people who read advertisements in the newspapers, read them because they want to read them and not because they are forced upon them. This according to Webwindows makes offline advertising more effective than online advertising. Webwindows has successfully harnessed the power of newspaper and magazine advertising. The Webwindows page, is a special page which appears in the seven leading newspapers in the UK. The Webwindows page is meant for small and mid-sized companies to advertise their online offerings. The Webwindows page has a collective readership of more than five million people who scan it for online bargains and offerings. Another thing that goes in favour of the Webwindows page is that people read it because they want to read it and not because they are unnecessarily distracted by it. Then again, the Webwindows page has been appearing in the newspapers for the last ten years and has built up a strong reputation. By advertising in the Webwindows page, companies can reach their target market and target people. It is obvious that the people who read newspapers and magazines tend to be educated and affluent and have the purchasing power. They read the Webwindows page because they are actually looking for goods and services that are on sale online. All they have to do is to read the advertisement on the Webwindows page, log on to the Internet, enter the URL and reach the website with the offering they have in mind, and search for information or make the purchase. This according to Webwindows is the power of newspapers and magazines in promoting online sales and businesses.
