Digital billboards allow advertisers to change messages throughout the course of a day.
Capabilities include social media integration, countdowns, day/ week parting, live updates, conditional content (weather, temperature), Outdoor Connect / RSS WiFi / Touch-Screen, and more.
Features
- Flexible – Engage and develop a dialogue with consumers through unlimited creative executions, using a variety of Digital Out of Home displays.
- Time-Sensitive – Digital enables instantaneous creative updates and the ability to respond in real-time to current events and market conditions.
- Targeted – Impact specific geographic and demographic audiences close to the point of sale.
- Efficient – Optimize ad spend and work synergistic ally with other media to enhance ROI.
Distribution
- Positioned on highly visible, heavy traffic locations such as expressways and major roadways.
Contract Terms
- Digital spots can be purchased in a variety of time lengths from one day up to one year.
- Purchased individually, in networks or by rating point level.
Product Examples
Products, formats and avails may vary by market. Contact your sales representative for additional information.
